Extract

As UX Researcher & Product Designer for Mercado Alternativo, I led the end-to-end redesign of their mobile app, a CDMX agroecological marketplace connecting 100+ producers with conscious consumers. I conducted 15+ contextual interviews, competitive audits, and iterative usability tests to uncover critical pain points in navigation, repeat orders, and payment flow.

I translated these insights into a mobile-first, compliant prototype with 30+ interactive screens, simplified checkout, and repeat-order functionality. By validating with users and implementing quick wins directly in the live platform, I reduced purchase time by 34%, improved usability, and ensured the solution remained aligned with the marketplace’s sustainable, community-centered values.

This project demonstrates my ability to turn research into actionable design, delivering measurable impact in a resource-constrained environment while creating a meaningful, human-centered digital experience.

For a detailed view of the research, insights, and design process, you can download the full project PDF [here].

Shape the future by creating it

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