Hello, 👋 I'm Alejandra,

🔍 UX Researcher & Product Strategist.

I translate human behavior 🧠 into actionable insights to design products and services that create real value for users and businesses. ✨

My work sits at the intersection of research, strategy, and impact. 🚀

Study Case Luca

UX Research EdTech (Mexico)

Alternative Market App:

UX Research & Redesign for a Sustainable Fair Trade Marketplace

CBCT® Training

Research & Workshops:

User Research Across Cultures

Ethnographic Research and Co-Design for Local Economic Growth:

Resignifying Hñähñu Artisans Through Co-Design & Fair Market Access

Translating Maya Maths Heritage into Educational Experience

Participatory Design Research with Children

Actionable Storytelling

Translating deep community insights into design advocacy and human-centered solutions

Object Design

Materials, form, and making processes, including recycling and reuse

LET'S WORK TOGETHER