My foundation in user-centered design is built on immersive ethnographic work. I have collaborated directly with local communities to document their stories and co-create platforms for knowledge exchange. My process involves translating deep cultural and ecological insights into compelling visual narratives that advocate for the user and drive tangible social impact. Listening, understanding, and storytelling are at the heart of my design philosophy.

Role: Director, Editor & Audiovisual Producer

• The Challenge: To promote and give visibility to the first "Construye Colombia" workshop—a collaborative platform for local knowledge exchange focused on Bioconstruction, Permaculture, and Social Impact in the Colombian Amazon—and to create a promotional tool for its second edition.

• My Process & The Project's Framework: I was embedded within this initiative, which worked hand-in-hand with local communities to create a model for strengthening social fabric and collectively building sustainable settlements. My role involved direction, editing, and audiovisual production to capture this collaborative process, serving as both a promotional instrument and a documented legacy of the project's reach.

• The Impact: The produced video became a key dissemination tool that effectively showcased the initiative's social, cultural, and ecological impact. It served to advocate for the community's work, visually demonstrate the power of knowledge exchange, and successfully promote the project for its next phase, achieving over 4,000 views on Vimeo.

Key Skills: Visual Storytelling, Field Research, Cross-cultural Collaboration, User & Community Advocacy, Documentary Production.

Weaving the Future: Documenting Intergenerational Knowledge & Cultural Resilience

Role: Ethnographic Researcher & Visual Storyteller

• The Challenge & The Context: In Guerrero, Mexico, the Amuzgo women of the textile cooperative "La Flor de Xochistlahuaca" perform a loving, pedagogical act year after year: a free summer course where they teach young girls the traditional backstrap loom weaving. This tradition is not just a craft; it is a universe of knowledge that reaffirms their identity, constitutes their cultural heritage, and provides economic sustenance for their families. The challenge was to document this delicate ecosystem of knowledge transmission.

• My Process: I led immersive ethnographic research to capture this intergenerational learning process. My focus was on translating this complex, beautiful, and vital cultural insight into a compelling visual narrative. The documentary, "Escribiendo sobre el telar" (Writing on the Loom), serves as a primary research artifact that showcases how women transmit skills to preserve both their cultural heritage and their livelihoods.

• The Impact & Reach: The film successfully amplified this local story to a national audience, serving as a powerful tool for advocacy and cultural preservation. It was officially selected and screened at major cultural institutions, including:

  • Fiesta de las Culturas Indígenas at Mexico City's main Zócalo square.

  • The 1st Annual Textile Festival at the Faculty of Architecture, UNAM (National Autonomous University of Mexico).
    These screenings reached over 1,000 attendees and the film garnered over 3,500 views online, significantly raising awareness for this intangible cultural heritage.

Key Skills: Ethnographic Research, Visual Storytelling, Cross-Cultural Design, Qualitative Research, Community Engagement, Cultural Preservation.

Co-creating Platforms for Knowledge & Sustainable Development in the Amazon

LET'S DO SOMETHING TOGETHER