Hello, I’m Alejandra, UX Researcher & Product Strategist.
I translate human behavior into actionable insights to design products and services that create real value for users and businesses.
My work sits at the intersection of research, strategy, and impact.
Ethnographic Research and Co-Design for Local Economic Growth:
Resignifying Hñähñu Artisans Through Co-Design & Fair Market Access
Translating Maya Maths Heritage into Educational Experience
Participatory Design Research with Children
Actionable Storytelling
Translating deep community insights into design advocacy and human-centered solutions
